VIVAVITAPavilionsPavilion 3 · Beauty, Fashion & Aesthetic Wellness
◆ Pavilion 03 · Shows Sat–Tue · B2B Mon–Tue Beauty · Fashion · Aesthetic Wellness

Beauty & Fashion

Four days of runway. The world's beauty houses, fashion brands, cosmetics hacking and aesthetic wellness — a public prêt-à-porter festival on the weekend, a B2B fashion congress Monday–Tuesday, plus a Sunday festival sale and a Tuesday luxury special sale.

Runway Beauty Hacking Prêt-à-Porter Sales B2B

What You'll Find

Discover · Experience · Showcase

Beauty, cosmetics, fashion and aesthetic wellness across one connected pavilion.

Discover

  • Beauty & skincare
  • Cosmetics & beauty hacking
  • Fragrances & perfumes
  • Fashion & personal styling
  • Aesthetic wellness

Experience

  • Runway fashion shows
  • Make-up demonstrations
  • Beauty-hacking sessions
  • Fragrance discoveries
  • Styling masterclasses

Showcase

  • Fashion houses & brands
  • Beauty & cosmetics brands
  • Aesthetic clinics
  • Fragrance houses
  • Emerging designers
Four Days of Runway

Fashion Show Schedule

Shows run all four days. The weekend is a public prêt-à-porter festival; Monday & Tuesday focus on industry, couture and the luxury special sale.

SaturdayPublic · Prêt-à-Porter
  • Opening RunwayPrêt-à-porter season preview
  • Beauty StageMake-up & beauty-hacking demos
  • Designer ShowcaseEmerging & established labels
  • Evening ShowHeadline runway
SundayPublic · Festival Sale
  • Festival RunwayPrêt-à-porter & streetwear
  • Beauty StageFragrance & skincare sessions
  • Festival SaleShow-floor offers all day
  • Family CatwalkOpen, public-facing show
MondayB2B · Industry
  • Trade ShowcaseBuyers & press runway
  • Designer PresentationsCollections to buyers
  • Beauty B2BBrand & retail showcase
  • Evening CoutureInvitation runway
TuesdayB2B · Luxury Sale
  • Couture RunwayLuxury & high fashion
  • Luxury Special SaleCurated luxury sale
  • Designer AwardsRecognition & talent
  • Closing ShowFinale runway
Sunday Festival Sale (public)  ◆  Tuesday Luxury Special Sale
Monday & Tuesday · By Invitation or Special Ticket

B2B Fashion Congress

A business platform for the fashion and beauty industry — cooperation, succession, distribution and growth, with a Tuesday company-presentation focus. Not limited to the topics below.

MondayIndustry & Knowledge
  • 09:00State of Fashion & BeautyMarket, trends & investment outlook
  • 10:30Retail, Wholesale & DistributionGetting collections to market
  • 12:00Beauty & Cosmetics ForumBrands, clinics & aesthetic wellness
  • 13:00Buyer & Press LunchCurated industry networking
  • 14:30Sustainability & Supply ChainResponsible production & sourcing
  • 16:00Buyer & Investor Meetings1:1 business matching
TuesdayCompany Presentation Day
  • 09:00Company PresentationsBrands & designers pitch to buyers & investors
  • 10:30Succession & OwnershipSelling, buying & passing on a fashion business
  • 12:00Cooperation & PartnershipsJoint ventures, licensing & collaborations
  • 13:00Business Matching LunchIntroductions across the industry
  • 14:30Expansion & InvestmentCapital, scale-up & international markets
  • 16:00Deal Room & Luxury SaleFollow-ups — not limited to the above
Company PresentationsSuccessionCooperationPartnershipsLicensingDistributionWholesaleInvestmentM&AInternational ExpansionAnd more

B2B access is by invitation or special ticket. Enquiries: info@gotoapex.com

The Houses & Brands

Leading Fashion & Beauty Brands

The pavilion brings together the most recognised fashion houses and beauty brands for shows, showcases and the prêt-à-porter festival.

Potential partners · participation upon confirmation.
Louis VuittonFashionDiorCouture / BeautyChanelFashion / BeautyHermèsLuxuryGucciFashion Saint LaurentFashionPradaFashionVersaceFashionBalenciagaFashionValentinoCouture Ralph LaurenFashionBurberryFashionBottega VenetaLuxuryGivenchyCouture / BeautySchiaparelliCouture L'OréalBeautyEstée LauderBeautyGuerlainFragrance / SkincareSephoraBeauty RetailFenty BeautyBeauty

Are you a fashion or beauty brand? Apply to show or exhibit →

Offers & Matchmaking

What We're Looking For

Post what you offer and what you're looking for — then get matched with the right partners, buyers and exhibitors. Register your interest to take part.

Looking For

This pavilion is actively seeking:

  • Fashion houses & designers
  • Beauty & cosmetics brands
  • Buyers & press
  • Models & stylists
Register Your Interest

Create your profile, post your offers and what you're looking for, and connect with partners before and during the event.

Register via myapex.me →
Exhibitors · sponsors · buyers · investors · partners
Shop the Pavilion

The Fashion & Beauty Shop

Buy directly from exhibitors on the pavilion shop floor — and browse the full directory of brands and services.

Designer fashion & prêt-à-porter
Cosmetics & skincare
Fragrances & perfumes
Accessories & styling
Runway collections
Festival & luxury sale
Four Days · Runway · Festival · Sale

Walk the Runway

Visit the public prêt-à-porter festival on the weekend, catch the Sunday sale and Tuesday luxury special sale, or apply to show, exhibit or join the B2B congress.

Get Tickets Exhibit & Sponsor