Masterclasses every morning, three runway shows every afternoon: sport, business, golf and evening dresses, with premium lifestyle worlds all around.
The show
A runway, a marketplace and a classroom. Designers meet buyers, brands meet their next customers.
Watch new collections on the runway, discover designers before they reach the stores, and meet the brands of four premium lifestyle worlds. Friday belongs to business, the weekend to everyone who loves fashion.
Watch the shows, discover new designers and shop collections before they reach the stores.
Meet designers and brands, compare collections and place orders on the B2B day.
Show on the runway, meet buyers and press, and find distributors and production partners.
Masterclasses
Three hours of expert teaching and hands-on workshop in a small group, 09:00–12:00. 50 places per day, with a Diploma of Participation. Attend all three for the Complete Programme Diploma.
How buyers choose collections, pricing and margins, line sheets, wholesale terms and getting your brand into stores.
Build a fashion brand people remember: identity, content, influencers, social selling and AI tools for marketing.
Turn an idea into a product: tech packs, samples, OEM and white-label factories, costs, quality and launch planning.
Fashion shows
Each show runs about 45 minutes, at 13:00, 15:00 and 17:00. Sport, business and golf fashion rotate through the day, and every day ends with the Evening Dresses show.
Sportswear, activewear and athleisure from performance labels and new designers.
Suits, tailoring and modern workwear for men and women.
Golf apparel and resort style, from course to clubhouse.
Gowns, cocktail and red-carpet looks. The finale of every day.
| Time | Friday | Saturday | Sunday |
|---|---|---|---|
| 13:00 | Business Fashion | Sport Fashion | Golf Fashion |
| 15:00 | Golf Fashion | Business Fashion | Sport Fashion |
| 17:00 | Evening Dresses | Evening Dresses | Evening Dresses |
Agenda
B2B day for buyers, designers and brands
Fashion festival day, open to everyone
Fashion festival day, open to everyone
Who is exhibiting
Stands, runway slots, and OEM & white-label production with our factories.
On Friday: buyers, boutique and department store owners, hotel and resort shops, golf pro shops, distributors, stylists, press and influencers. On Saturday and Sunday the show is open to everyone who loves fashion and premium lifestyle.
Front Row Seating puts you beside every Exclusive Collection Presentation.
Tickets
Good to know
Friday is the B2B day for buyers, designers and brands. The three Friday fashion shows are included in the Friday pass.
Yes. The Masterclass Pass includes the morning masterclass and the show and lifestyle worlds on the same day.
Three shows every afternoon at 13:00, 15:00 and 17:00. Sport, business and golf fashion rotate, and every day ends with Evening Dresses. See the show schedule above.
Reserved front-row seats at every fashion show, plus B2B access and the lifestyle worlds.
Yes. See the exhibitor page for stands, runway slots and OEM & white-label production.
All editions are listed at www.vivavitaexpos.com/calendar. You can search all fashion shows in our events database at www.abc-worldwide.com/fashionshow.
Service request
Send us your request for stands, presentations, production, buyers or tickets. Our team replies by email, usually within two working days.
Discover all services of the Apex ecosystem at www.gotoapex.com.