Cool gear, club fittings, fashion shows and living the high life like a pro.
The Golf & Premium Lifestyle Expo runs all weekend alongside the championship — a curated marketplace where golf innovation meets luxury lifestyle, open to players and visitors alike.
Every Golf Corporate Worldwide Cups edition pairs championship golf with a Premium Lifestyle Expo — bringing equipment makers, fashion houses, luxury travel, automotive and lifestyle brands together under one roof.
It is where golfers test the newest gear, get professionally fitted, watch runway fashion shows, discover product launches and connect with the founders, executives and investors who move the industry — three full days of experiences, demonstrations and business connection.
Test the latest golf equipment, book a live club demo and get professionally fitted — hands-on with the newest releases from leading brands.
Golf fashion shows, luxury travel and resorts, watches, automotive and premium lifestyle brands — the full modern golfer's world, curated in one place.
Executive networking with founders, executives, investors and lifestyle leaders — genuine business connection alongside product launches and demos.
From the fairway to the finer things — every sector that defines premium golf living.
Latest clubs, balls and technology — tested on-site.
Professional fitting for your swing and specs.
Runway fashion shows and the season's collections.
Golf destinations, resort stays and travel experiences.
Timepieces and premium lifestyle labels.
Premium and performance marques on display.
Launch pad for the game's newest ideas.
Golf property, resorts and investment opportunities.
Tastings, hospitality and festival promotions.
Running Friday to Sunday, alongside every round of the championship.
Interactive challenges across all three days — for players, families and visitors.
Bring your brand to the Golf & Premium Lifestyle Expo. Choose a path below — our team replies by email.
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The Golf & Premium Lifestyle Expo is included with every festival, player and Pro-Am pass.