Apex Master Expos World Tours
Miami, Florida
BMW leadership
Learn from BMW engineers, designers and visionaries shaping the future of the ultimate driving machine.
Vehicle Engineering
BMW AGPerformance
BMW AGElectric Mobility
BMW AGNext-generation platform
BMW AGProduct Design
BMW AGSoftware & Panoramic Vision
BMW AGBespoke
BMW AGFlorida & Southeast
BMW of North America4 days
Four days of BMW design, technology and driving in Miami, January 14–17, 2027.
Jan 14, 2027 · 9:00 AM – 6:00 PM
Registration & Cuban cafecito welcome
Sport sedan showcase
BMW Engineering deep dive
M2, M3 & M5 up close
Next-generation cockpit demonstration
Connect with innovators
Jan 15, 2027 · 9:00 AM – 6:00 PM
Day 2 registration
Sports Activity Vehicle showcase
Gen6 eDrive & iX3 speaker
i4, i5 & i7 electric line-up
Corporate, hospitality & dealer partners
Partners, investors & industry leaders
Jan 16, 2027 · 9:00 AM – 6:00 PM
Weekend registration
3 Series, X3 & i4
Hands-free driving session
Bespoke colours & interiors
South Florida BMW owners & enthusiasts
Connect with innovators
Jan 17, 2027 · 9:00 AM – 6:00 PM
Final day registration
Flagship luxury showcase
Performance since 1972
Hands-on access for all ages
Last test drive slots
Future of BMW & Q&A
BMW line-up
The complete BMW line-up on display in Miami.
Sport sedan icon
The benchmark sport sedan for five decades.
Business sedan
Executive comfort with curved display and Highway Assistant.
Flagship sedan
Theatre Screen, Executive Lounge and true luxury.
Four-door coupé
Coupé lines with everyday practicality.
Midsize SAV
The versatile Sports Activity Vehicle.
Luxury SAV
The original Sports Activity Vehicle, built in Spartanburg.
Three-row SAV
Seven-seat flagship luxury.
M hybrid SAV
The first standalone BMW M model since the M1.
Electric Gran Coupe
Sporty, efficient electric everyday driving.
Electric business sedan
The 5 Series, fully electric.
Electric flagship
Electric luxury with the 31-inch Theatre Screen.
Next-generation electric
The first Neue Klasse model with Gen6 eDrive.
Compact M coupé
Rear-wheel drive, six cylinders, pure M.
M sedan
The high-performance sedan benchmark.
M hybrid sedan
V8 plus electric power in the ultimate business express.
Next-gen cockpit
BMW Panoramic Vision projects key information across the full windshield.
Hands-free driving
Hands-free driving on approved highways up to 85 mph.
Electric drivetrain
800-volt technology for faster charging and greater efficiency.
Only in Miami
BMW Plant Spartanburg in South Carolina is the largest BMW production site in the world and the home of BMW X models such as the X5, X7 and XM.
At BMW Hub Miami, guests compare the X family, the M line-up and the electric Neue Klasse in one place, with test drives through Miami.
The experience
Get inside every BMW on show, from the 3 Series to the 7 Series and XM.
Panoramic iDrive, Highway Assistant and Neue Klasse technology in action.
Learn directly from BMW specialists about design, technology and ownership in Florida.
See M performance models and bespoke BMW Individual commissions up close.
Schedule your test drive along Biscayne Bay and through Miami.
Connect with BMW owners, enthusiasts, investors and business leaders from Florida, Latin America and the Caribbean.
Venue
Florida, USA
January 14–17, 2027 · Thursday to Sunday · 9:00 AM – 6:00 PM
Service request
Exhibiting, sponsorship, speaking, test drives, group tickets or media access: send your request and the BMW Hub Miami team replies within one business day.
Miami edition
Thursday to Sunday · 9:00 AM – 6:00 PM
Miami, Florida
Register