Apex Master Expos World Tours
Miami, Florida
Mercedes-Benz leadership
Learn from Mercedes-Benz engineers, designers and visionaries shaping the future of luxury mobility.
Vehicle Engineering
Mercedes-Benz AGPerformance
Mercedes-AMG GmbHLuxury & Craftsmanship
Mercedes-Benz AGProduct Design
Mercedes-Benz AGElectric Platforms
Mercedes-Benz AGSoftware & Infotainment
Mercedes-Benz AGAutomated Driving
Mercedes-Benz AGFlorida & Southeast
Mercedes-Benz USA4 days
Four days of Mercedes-Benz design, technology and driving in Miami, January 14–17, 2027.
Jan 14, 2027 · 9:00 AM – 6:00 PM
Registration & Cuban cafecito welcome
Luxury sedan showcase
Mercedes-Benz Engineering deep dive
The icon, petrol and electric
Digital cockpit demonstration
Connect with innovators
Jan 15, 2027 · 9:00 AM – 6:00 PM
Day 2 registration
Luxury SUV showcase
Automated driving speaker
EQS, EQE & the new CLA
Corporate, hospitality & chauffeur partners
Partners, investors & industry leaders
Jan 16, 2027 · 9:00 AM – 6:00 PM
Weekend registration
C-Class, GLC & electric models
Performance session
Craftsmanship & bespoke
South Florida Mercedes-Benz owners & clubs
Connect with innovators
Jan 17, 2027 · 9:00 AM – 6:00 PM
Final day registration
Open-top & grand touring performance
Mercedes-Benz design philosophy
Hands-on access for all ages
Last test drive slots
Future of Mercedes-Benz & Q&A
Mercedes-Benz line-up
The complete Mercedes-Benz line-up on display in Miami.
Sport sedan
The compact luxury sedan with S-Class technology inside.
Business sedan
The benchmark executive sedan with MBUX Superscreen.
Flagship sedan
The world's reference for luxury, comfort and safety.
Coupé & Cabriolet
Two-door elegance for open roads and ocean drives.
Midsize SUV
The best-selling Mercedes-Benz SUV, refined for every day.
Luxury SUV
Space, comfort and E-ACTIVE BODY CONTROL.
Full-size SUV
Three rows of S-Class comfort.
The icon
Built since 1979 and still the ultimate off-roader.
Electric flagship
The aerodynamic electric luxury sedan.
Electric business sedan
Electric executive comfort with Hyperscreen option.
G 580 with EQ Technology
Four electric motors and the G-TURN on-the-spot rotation.
800-volt electric
The new-generation CLA with exceptional efficiency.
2+2 Coupé
Handcrafted AMG V8 performance with 4MATIC+.
Roadster
The legendary SL, reborn as a 2+2 AMG roadster.
Ultimate luxury
Executive rear seats and V12 refinement.
Digital cockpit
A pillar-to-pillar glass surface with AI-driven zero-layer interface.
Conditionally automated
Level 3 automated driving certified for use in the United States.
Operating system
The Mercedes-Benz Operating System for over-the-air updates and apps.
Only in Miami
Miami is one of America's great luxury car capitals, from the towers of Brickell to the waterfront of Miami Beach. Mercedes-Benz brings its full spectrum here, from the open-top SL to the Maybach S-Class.
At Mercedes-Benz Hub Miami, guests explore the AMG performance line, Maybach craftsmanship and the electric G-Class side by side, with private viewings for collectors and business clients.
The experience
Get inside every Mercedes-Benz on show, from the C-Class to the Maybach S-Class.
MBUX Hyperscreen, DRIVE PILOT and the electric G-Class G-TURN in action.
Learn directly from Mercedes-Benz specialists about design, technology and ownership in Florida.
Private viewings of AMG performance models and Maybach craftsmanship.
Schedule your test drive along Biscayne Bay and through Miami.
Connect with Mercedes-Benz owners, collectors, investors and business leaders from Florida, Latin America and the Caribbean.
Venue
Florida, USA
January 14–17, 2027 · Thursday to Sunday · 9:00 AM – 6:00 PM
Service request
Exhibiting, sponsorship, speaking, test drives, group tickets or media access: send your request and the Mercedes-Benz Hub Miami team replies within one business day.
Miami edition
Thursday to Sunday · 9:00 AM – 6:00 PM
Miami, Florida
Register