VIVAVITAPavilionsPavilion 4 · Sports, Golf & Fitness
◆ Pavilion 04 · Expo Sat–Tue · B2B Mon–Tue Sports · Golf · Fitness

Sports, Golf & Fitness

A full golf merchandise expo and the Apex Golf Tournaments Worldwide series, a sports expo with athlete meet & greets, and a Monday–Tuesday B2B for golf & sports meetups, cooperation, company presentations and jobs.

Golf Expo Apex Tournaments Athlete Meet & Greet Fitness

What You'll Find

Discover · Experience · Showcase

Golf, sports and fitness — equipment, technology, tourism and an active-lifestyle floor.

Discover

  • Golf equipment & apparel
  • Sports performance tech
  • Fitness & recovery
  • Golf tourism & resorts
  • Active-lifestyle brands

Experience

  • Driving range & putting greens
  • Club fittings & demos
  • Sports demonstrations
  • Athlete meet & greets
  • Fitness activities

Showcase

  • Golf brands & manufacturers
  • Golf resorts & tourism
  • Sports products
  • Fitness solutions
  • Sports services
The Centrepiece

Golf Merchandise Expo

A dedicated golf show on the scale and spirit of the great Orlando merchandise shows — equipment, technology, apparel and golf lifestyle, with hands-on demo zones.

Test, Fit & Buy

The golf floor brings manufacturers, retailers, resorts and innovators together with PGA professionals, buyers and enthusiasts.

  • Driving range, putting greens & hitting bays
  • Club fittings, launch monitors & demo day
  • Equipment, apparel & accessories
  • Golf tourism, resorts & memberships
  • Golf technology & instruction
◆ Apex Golf Tournaments

Worldwide Series

Apex runs its own worldwide golf tournament series — following the expo circuit, city by city, with investors and partners drawn from the summit.

Tournaments aligned to each expo city & date
Investors & sponsors from the VivaVita summit
Pro-am, corporate & invitational formats
Explore the Tour →
Sports Expo

Athlete Meet & Greet

Beyond golf, the sports expo brings athletes, coaches and brands to the floor for meet & greets, demonstrations and signings across the weekend.

Golf Pros

Meet professionals, get tips and watch live clinics on the putting green.

Sports Stars

Meet & greets, signings and Q&A sessions with athletes across sports.

Coaches & Trainers

Fitness demonstrations, performance clinics and training masterclasses.

Athlete line-up announced closer to each event.

Monday & Tuesday · By Invitation or Special Ticket

Golf & Sports B2B

Two business days for the golf and sports industry — meetups, cooperation, company presentations and jobs. Not limited to the topics below.

MondayMeetups & Cooperation
  • 09:00State of Golf & SportsMarket, tourism & investment outlook
  • 10:30Golf & Sports MeetupsBrands, resorts, clubs & federations
  • 12:00Cooperation ForumSponsorship, distribution & partnerships
  • 13:00Networking LunchBuyers, brands & investors
  • 14:30Golf Tourism & ResortsDestinations, memberships & travel
  • 16:00Investor & Buyer Meetings1:1 business matching
TuesdayPresentations & Jobs
  • 09:00Company PresentationsBrands & clubs pitch to buyers & partners
  • 10:30Succession & CooperationSelling, buying & partnering a sports business
  • 12:00Careers & Jobs FairRoles across golf, sports & fitness
  • 13:00Business Matching LunchIntroductions across the industry
  • 14:30Recruitment & TalentClubs, brands & resorts hiring
  • 16:00Deal RoomFollow-ups — not limited to the above
MeetupsCooperationCompany PresentationsJobs & CareersSponsorshipDistributionGolf TourismSuccessionInvestmentRecruitmentAnd more

B2B access is by invitation or special ticket. Enquiries: info@gotoapex.com

The Brands

Leading Golf & Sports Brands

The pavilion invites the most recognised golf, sports and fitness brands to exhibit, demonstrate and showcase.

Potential partners · participation upon confirmation.
TitleistGolfCallawayGolfTaylorMadeGolfPINGGolfCobra Puma GolfGolf FootJoyGolf ApparelTrackManGolf TechGarminSports TechBridgestone GolfGolfMizunoGolf / Sports NikeSportsAdidasSportsUnder ArmourSportsPumaSportsPeter MillarGolf Apparel TopgolfGolf EntertainmentWilsonSportsTechnogymFitnessPelotonFitnessLululemonActive Lifestyle

Are you a golf, sports or fitness brand? Apply to exhibit →

Offers & Matchmaking

What We're Looking For

Post what you offer and what you're looking for — then get matched with the right partners, buyers and exhibitors. Register your interest to take part.

Looking For

This pavilion is actively seeking:

  • Golf & sports brands
  • Resorts & clubs
  • Athletes & coaches
  • Buyers & sponsors
Register Your Interest

Create your profile, post your offers and what you're looking for, and connect with partners before and during the event.

Register via myapex.me →
Exhibitors · sponsors · buyers · investors · partners
Shop the Pavilion

The Pro Shop

Buy directly from exhibitors on the pavilion shop floor — and browse the full directory of brands and services.

Golf clubs & equipment
Golf apparel & footwear
Sports gear
Fitness equipment
Wearables & tech
Tour merchandise
Expo · Tour · Meet & Greet · B2B

Play the Whole Game

Visit the golf & sports expo, meet the athletes, follow the Apex Golf Tournaments Worldwide series, or join the Monday–Tuesday B2B.

Get Tickets Apex Golf Tour